Policy 1111.12 – Board/District Newsletters


The District shall publish at least four informational publications per year to be distributed to each household in the District to (a) communicate broad-based issues and key results in which the district is currently involved, (b) demonstrate student achievement, (c) profile schools, (d) profile candidates for the Board of Education, (e) highlight recent Board action, and (f) present the proposed and actual budget figures.

All publications shall be factual in nature and shall be guided by a code of truth, accuracy, fairness, objectivity, and good taste. (Refer to Practice Statement 1111.12-Code of Ethics)


Adopted --April 22, 1985
Revised -- 9/85, 2/86, 10/88, 4/92, 10/97, 11/2000, 10/2005, 10/2008 

Practice Statement 1111.12 - Board/District Newsletters


CODE OF ETHICS

The educational public relations professional shall:

  I.  Be guided constantly by pursuit of the public interest through truth,
      accuracy, good taste, and fairness by

  • following good judgment in releasing information,
  • not intentionally disseminating misinformation or confidential data,
  • avoiding actions which lessen personal, professional or organizational reputation, and
  • recognizing the role any news organization plays in informing the public.

 II.  Give primary loyalty to the employing organization, insisting on the
       right to give advice in accordance with sound public relations, ideals and
       practices by

  • cooperating with other groups while avoiding conflicts with primary responsibilities and
  • objecting to untenable or unethical policies or activities.

III.  Be aware of personal influence, avoiding promises or granting of unprofessional
       advantages to others by

  • refraining from accepting special considerations for influence on organizational decisions, 
  • refraining from unauthorized use of organizational facilities, resources or professional services for personal gain or for promotion of the candidacy of aspirants for elected offices, and
  • foregoing derogatory acts or utterances against other professionals.

 IV. Recognize that effectiveness is dependent upon integrity and regard for ideals
      of the profession by

  • not misrepresenting professional qualifications,
  • giving credit for ideas and words borrowed from others, and
  • cooperating with professional colleagues to uphold and enforce this code.


Date Approved -- February 26, 1985
Reconfirmed -- 9/85, 10/88, 7/97
Revised -- 10/2008