Alumni Spotlight: Jacob Holiday
Jacob Holiday

Brookfield East Class of 2015

Jacob Holiday's talent in filmmaking has led him from making videos for fun to making videos from Elmbrook Schools to launching his own video production company!

The youngest of three brothers, Jacob began his Elmbrook journey at Dixon Elementary School before transitioning to Pilgrim Park and finally Brookfield East. During his time at East, Jacob was involved in a wide range of activities including drama, school musicals, marching band, BEAST robotics, filmmaking club, yearbook, Spanish Honors Society, SOAR, JV Tennis, and National Honors Society.

"The AP classes at the high school are invaluable," said Holiday. "I was able to challenge myself while saving time and money in college by doing so." Jacob's quality video projects caught the eyes of many and during his senior year, he was recruited to film and produce a series of District Excellence Videos for Elmbrook that brought a spotlight to the talented students and staff in our community.

Jacob's appreciation for his Elmbrook teachers is wide-stretched, but it was Mr. Bob Crandall that played an especially integral role in his academic and personal development in high school. "Academically, he made his classroom a place to ask tough questions, struggle through complicated material with peers, and ultimately have a lot of fun in the process," reflected Holiday. "He listened to your problems, gave you real-world advice, and played a huge part in my decision to continue my education."

Jacob graduated from Brookfield East in 2015. He is currently in his final semester at the University of Wisconsin - Madison studying Computer Science and is actively involved in the Christian student organization, Cru. Though he is studying Computer Science, video production continues to be Jacob's number one passion. During his freshman year, he met his friend and current business partner, Eric Schirtzinger while out shooting for a video. Since then the two began their own video production company named Bascom Brothers Entertainment and have created corporate videos, commercials, and travel documentaries around the Madison and Milwaukee areas. "We are driven by our mutual desire to learn how we can better tell stories," Jacob stated. He is currently learning 3D CGI to continue to open up new venues for video storytelling.

After only two-and-a-half years, Holiday plans to graduate this coming December. "My post-graduate plans are still undecided at the moment," he said, "I'm considering going full-time with Bascom Brothers and doing self-guided study in visual effects, but computer science careers and continuing a formal education in animation and visual effects also interest me."

Today, Holiday continues to work with the Elmbrook Schools team to create amazing videos like this year's Engaged in Excellence Awards Celebration Video, and has bright, cinematic possibilities ahead of him.

You can find see Jacob and Eric's work on their Bascom Brothers Facebook page, or visit their website at

Throughout September and October, the district will be featuring alumni stories of individuals who have given back to the district with their service and commitment.

For more alumni stories, district updates, and to connect with fellow alumni, follow Elmbrook Schools on LinkedIn. To recommend an alum for our series, please click here.